| Drugs are special commodities used to prevent and treat diseases, which are closely related to human life, so there are some special requirements for packaging. In addition, with the development of economy, there are more and more choices for pharmaceutical products. Pharmaceutical products should make a lot of efforts in packaging design to attract consumers' attention and promote consumption.
In the aspect of pharmaceutical packaging design, the concept of pharmaceutical packaging image design is changing. In the traditional pharmaceutical packaging design, China's pharmaceutical packaging is always relatively single, most of which are the same, mainly due to the difference of packaging color, which is easy to be confused by consumers. However, drugs, a special commodity, should also deal with the changes of the market. In order to meet the consumer psychology of consumers, we should focus on improving its packaging setting procedures. Packaging designers should pay attention to the changes of thinking and keep up with the times.
At the same time, we should also pay attention to the use of aesthetics and psychology in packaging design. In the product packaging design, we should pay attention to the application of aesthetics and psychology. In the drug packaging design, we should also pay attention to the three factors of design: text adjustment, graphic design, color selection, drug effect, the real feeling of patients, etc. The packaging design of drugs is different from that of general food. Designers should pay more attention to the details and focus on the specific use effects of drugs. Pay attention to the typesetting and font design of words such as indications or capacity, so that users can read carefully in the process of use. The negligence of small details will have an adverse impact on drug packaging and even the sales of products of relevant enterprises.
Designers should also note that some colors are easy to cause psychological fluctuations of consumers. Like children's medical customers, they are generally the children's mothers. Therefore, in the color selection of children's medical products, they generally choose warm colors such as pink and vermilion yellow according to the preferences of mothers or children, which will make the medicine feel sweeter. Drugs for the elderly should avoid the use of dark, gray and other dark faces, so as to avoid the psychological impact of patients after illness. |
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